Product Label Designs for Hummilicious Brand Hummus

Full-service product development

Branding for a new hummus spread started with working together with the client to develop the name Hummilicious. From there, trips to the manufacturer, review of the containers to be used, and coordinating with the New York State Health Department to gain approval of the required nutritional information were all part of the services provided.

The logo was hand-drawn and cleaned up in Illustrator, making it entirely unique from any existing fonts. Marketing language was also provided. Recognizing that the hummus was thicker than popular brands, it was clear that this was a selling point.

Services Provided

  • Logo design
  • Graphic design
  • Custom artwork fruit, veggies, and other ingredients
  • Coordinating with Health Department for nutritional label approval
  • Ingredients listed by volume
  • 3D visualization

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